200 Degrees

200 Degrees is a specialty coffee company that operates a vertically integrated business model, encompassing coffee roasting, a chain of coffee shops, and barista training schools. Founded in 2012 by Tom Vincent and Rob Darby in Nottingham, the company began with a focus on roasting high-quality, ethically sourced coffee beans. Their roasting facility, located near the Trent Bridge in Nottingham, supplies their own coffee shops as well as a significant wholesale client base that includes pubs, restaurants, hotels, and offices.

The company's expansion into retail began with its first coffee shop opening in Nottingham in 2014. Since then, 200 Degrees has grown to operate numerous locations across the UK, including cities like Birmingham, Leeds, Manchester, and Cardiff. A key feature of many of their coffee shops is the integration of a barista school, offering a range of courses for both home enthusiasts and professional baristas. This educational component serves as an additional revenue stream and reinforces the brand's commitment to coffee quality and expertise.

The business model is diversified across several channels: direct-to-consumer sales through their coffee shops, an e-commerce platform for coffee beans and equipment, wholesale supply to other businesses, and fees from their barista school courses. This multi-faceted approach provides resilience and multiple avenues for growth. The founders, Tom Vincent and Rob Darby, established the company after recognizing a gap in the market for high-grade coffee paired with a welcoming café environment outside of London. Keywords: specialty coffee, coffee roaster, coffee shops, barista school, hospitality, wholesale coffee, e-commerce, coffee subscription, UK market, food and beverage