1World Online

1World Online, established in 2011 by founders Alex Fedosseev, Brad Guss, and Andrei Poliakov, operates as a platform for consumer intelligence and engagement. The company's business model is centered around providing a Software as a Service (SaaS) solution that enables publishers and brands to interact directly with their audiences through polls, quizzes, and surveys embedded within their websites or apps. This approach serves a dual purpose: it increases user engagement and dwell time for the publisher while simultaneously gathering real-time consumer data and insights. Revenue is generated through a combination of service fees from publishers and by offering brands access to aggregated, anonymized consumer sentiment data and analytics.

The core service revolves around its Engagement-as-a-Service platform, which offers a suite of interactive tools. These tools are designed to be easily integrated into a client's digital properties, allowing for the collection of public opinion and consumer feedback on a variety of topics. For publishers, the benefit lies in enhanced user interaction and the potential for increased advertising revenue. For brands and researchers, the platform provides a direct channel to gauge market sentiment, test concepts, and understand consumer preferences, effectively creating a real-time market research tool. The company positioned itself as a provider of 'Polls with a Purpose,' aiming to filter out noise and deliver structured, relevant data.

The founding team brought a blend of technical and business experience to the venture. CEO Alex Fedosseev had a background in developing complex software solutions and held leadership roles at companies like GRT and 1trolley. This technical expertise was central to building the robust, scalable platform for data collection and analysis. The company's journey included securing a strategic partnership with DECENT, a blockchain content distribution platform, to explore decentralized and transparent polling and rating systems. Throughout its active years, 1World Online focused on building a large database of opinions on a wide range of subjects, from politics to consumer products, serving clients in media, advertising, and market research. Keywords: consumer intelligence, user engagement, market research, public opinion, data analytics, polling platform, SaaS, audience interaction, publisher tools, brand insights