1sm

1sm was established in 2020 by co-founders James Weitzman, Chris Lonardo, and Jordan Josloff. The founding of the company was a direct response to a challenge Weitzman observed firsthand: the disconnect between sales and marketing teams, which often leads to misallocated resources and lost deals. The founding team combines extensive experience in sales, software engineering, and scaling high-growth tech companies. Weitzman's background includes roles at Cockroach Labs and Bowery Capital, as well as co-founding Workframe. Lonardo brought software engineering leadership from his time at JP Morgan Chase & Co and the successful exit of his FinTech startup, Glass Capital Research. Josloff contributed his experience from mParticle, where he was instrumental in scaling the organization.

Operating in the enterprise software market, 1sm provides a Revenue Operations (RevOps) analytics platform specifically designed for the go-to-market teams at B2B SaaS companies. The company's business model is centered on its SaaS platform, which aims to serve as a single source of truth for revenue-generating departments. It addresses the common problem of siloed data, where sales teams operate within CRMs and marketing teams within their own automation platforms, leading to a lack of shared, actionable intelligence. By integrating with a company's existing tech stack—including CRMs, marketing automation, and customer support tools—1sm provides a unified view of the customer journey.

The platform features in-depth dashboards and analysis tools that reveal what content and keywords resonate with specific buyer personas and ultimately lead to closed business. An algorithm connects buying patterns and trends based on job titles, industries, company sizes, and other factors to identify what drives action across sales and marketing content. This allows marketing teams to iterate on campaigns more quickly by understanding how buyers interact with content across different channels, and it equips sales teams with insights into a prospect's interests before they even make contact. Shortly after its founding, 1sm secured $375,000 in a pre-seed funding round with backing from Techstars and a group of angel investors, and participated in the Techstars 2020 NYC accelerator program.

Keywords: Revenue Operations, RevOps, GTM analytics, B2B SaaS, sales and marketing alignment, go-to-market, customer journey analytics, lead conversion, pipeline analysis, buyer persona insights, sales intelligence, marketing analytics, data integration, Techstars, enterprise software, revenue generation, sales collaboration, marketing collaboration, customer data platform