17Life

Based in Taipei, 17Life operates as a key player in Taiwan's e-commerce and Online-to-Offline (O2O) market. Founded in 2006 and officially established as 17Life in 2009, the company initially launched as a lunch ordering platform called "Lunch King" before becoming one of the first group-buying websites in the country. A significant milestone was the 2012 launch of a dedicated section within the FamilyMart convenience store app, establishing it as a major O2O service provider by successfully guiding over 5 million online customers to physical stores.

The company's business model centers on acting as a digital integration consultant for large retail brands, leveraging its expertise in big data and O2O strategies. It generates revenue by providing technology solutions and marketing services that bridge the gap between online platforms and physical stores. Key services include developing customer-centric mobile apps, managing loyalty programs, and facilitating mobile payments. This is exemplified through its partnership with Shin Kong Mitsukoshi, where it helped build a comprehensive app integrating member management, payment processing, and parking services. For clients like FamilyMart, 17Life developed features for in-app coffee purchases and personalized marketing.

17Life serves both consumers and enterprise clients. For consumers, it operates an e-commerce platform and mobile app offering discounted vouchers and deals on a wide range of goods and services, from dining to travel. For its business clients, such as Taishin Bank, PayEasy, and Lion Travel, the firm provides strategic O2O solutions to enhance their digital service offerings and connect them with 17Life's extensive user base. In 2015, a collaboration with Taishin Bank marked its entry into digital financial services, creating a new e-commerce model that combined its platform with the bank's stored-value accounts.

Keywords: O2O commerce, digital integration, e-commerce platform, Taiwan retail, mobile payments, customer loyalty programs, group buying, online-to-offline, digital consulting, big data analytics, retail technology, mobile app development, strategic partnerships, financial technology, consumer deals, electronic vouchers, location-based services, PayEasy partnership, Shin Kong Mitsukoshi partnership, FamilyMart partnership