11c
Platform designed to automate and streamline operational tasks in various business environments.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | KRW2.5b | Seed | |
| Total Funding | 000k | ||
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11c is a South Korean proptech company that has developed a space operation automation platform. The company provides a business-to-business (B2B) Software-as-a-Service (SaaS) solution to automate recurring operational tasks in various physical spaces. Clients include hospitality properties, unmanned retail stores, and co-working offices. The core of their service is the 'Keeper' platform, which streamlines tasks such as cleaning, inspection, and settlement, aiming to create a clean and safe environment for end-users.
The company's business model is centered on its SaaS platform, generating revenue from businesses that use its automation solutions. Founded with the goal of solving operational challenges firsthand, 11c, led by CEO Donghee Lee, has positioned itself as a key player in housekeeping digital transformation in South Korea. The 'Keeper' platform originated from direct experience with the complexities of space management, evolving into a tool for nationwide housekeeping automation.
11c has successfully secured funding to fuel its growth. After an initial seed round in August 2022, the company raised a $1.8 million Pre-Series A round in May 2025, with SJ Investment Partners being a notable investor. This capital is earmarked for expanding the Keeper platform's capabilities. Future developments include adding features for the integrated procurement of linens and consumables, a job matching system for housekeeping staff, and the automation of hotel Property Management System (PMS) integrations. As of May 2025, 11c services approximately 71 lodging facilities and has ambitious goals to convert 10,000 rooms and partner with over 20 cleaning service providers by 2025.
Keywords: proptech, B2B SaaS, space operation automation, housekeeping automation, facility management software, real estate technology, cleaning management, inspection automation, hospitality technology, property management system, unmanned retail solutions, co-working space management, Donghee Lee, SJ Investment Partners, Keeper platform, South Korea startup