10x Japan

Based in Tokyo, 10X Inc. operates as a key technology partner for major retail chains in Japan, focusing on the digital transformation of the grocery and drugstore sectors. The company was founded in June 2017 by CEO Masatake Yamoto and CTO Yosuke Ishikawa. Yamoto's career path—from resource investment at Marubeni and reconstruction projects after the Great East Japan Earthquake to e-commerce and product management at Mercari—shaped the company's direction. The venture was born from his personal experiences, particularly recognizing the comfort of a home-cooked meal after the 2011 earthquake, which initially led to a meal-planning app and later evolved into a comprehensive retail solution.

10X's core offering is Stailer, an end-to-end e-commerce platform designed specifically for retail businesses like supermarkets and drugstores. The business model is B2B, providing clients with a suite of tools necessary to launch and manage a sophisticated online retail presence. This includes a customer-facing mobile app for shoppers, alongside a robust back-end operating system for the retailer that handles complex logistics such as inventory management, order fulfillment, and delivery routing. Revenue is generated by enabling these retail partners to build and grow their own online supermarket businesses. 10X emphasizes a partnership approach, offering comprehensive support that extends from initial setup to ongoing business growth and customer experience optimization.

Stailer addresses critical operational challenges for retailers entering the online space. Its features are designed to streamline processes that are often manual and inefficient. For instance, the platform automates delivery route planning and calculates vehicle capacity based on order volume, helping to optimize logistics and reduce operational overhead. For the end-user, Stailer provides a seamless shopping experience through a dedicated app. The platform has seen significant adoption, with the gross merchandise volume (GMV) of its partners growing at a rate that surpasses the industry average. In May 2025, the company announced an expansion into "現場向けAI・DX" (AI and DX for the frontline), unveiling a "Stailer AI Ordering" feature to simplify product procurement for retailers.

Keywords: RetailTech, e-commerce platform, Stailer, Masatake Yamoto, online grocery, digital transformation, retail logistics, supermarket app, drugstore e-commerce, Japanese retail, B2B SaaS, order management system, inventory management, delivery optimization, customer experience, back-end solutions, fulfillment software, pick and pack system, Yosuke Ishikawa