10k Riders

Based in Limassol, Cyprus, 10k Riders is a mobile games publisher established in 2021. The company was founded by Ilya Tumenko, who previously served as the Publishing Director at AppQuantum, and an unnamed investor. Tumenko's experience directing AppQuantum from a small team to a profitable business with significant projects informs the operational strategy at 10k Riders.

The firm operates as a publisher for free-to-play (F2P) mobile games, targeting a client base of game development studios. Its business model focuses on creating partnerships with developers, offering services that span from the prototype stage to a full-fledged release. Revenue is generated through profit-sharing agreements with these studios. A notable aspect of their partnership model is the offer of IP ownership and non-exclusivity to their clients, which provides flexibility to the developers. In July 2022, the company secured $500K in a seed funding round from investor Embria.

10k Riders provides a suite of mobile marketing and publishing services. These include assistance with design documents, balance sheets, graphic assets, and user acquisition. The company collaborates with developers to create games driven by market trends, even offering joint development options where 10k Riders provides the initial product idea. They work with a broad range of mobile free-to-play titles, primarily focusing on casual and midcore games, while also having plans to work with hyper-casual teams. By August 2021, the publisher had already signed contracts with eight development studios, including FredBear Games, Double Dice Games, and KruGames.

Keywords: mobile game publishing, F2P games, game development, user acquisition, casual games, midcore games, profit sharing, IP ownership, game marketing, startup funding, Cyprus tech, Ilya Tumenko, AppQuantum, Embria, mobile entertainment, gaming partnerships, prototype development, game launch services, mobile analytics, digital publishing