Typcal

Founded in 2019 by Paulo Ibri and Breno Gutman, Typcal, a brand under the corporate umbrella of 100 Foods, has established itself within the Brazilian plant-based food sector. The company's inception traces back to the founders' direct experiences with dietary restrictions and a shared ambition to reshape the food industry. Paulo Ibri's journey began after a diagnosis of larynx cancer, which prompted a shift to a plant-based diet and the subsequent creation of a successful vegan cheese. Breno Gutman, a food engineer, brought his technical expertise to the partnership, leading to the formalization of their venture.

The company operates on a direct-to-consumer (D2C) model, leveraging its e-commerce platform to sell a range of frozen, plant-based meals. Its target market consists of consumers seeking convenient, healthy, and flavorful alternatives to traditional animal-based products. Typcal's business strategy focuses on breaking down the perception that healthy eating must be restrictive or bland. The core of their revenue generation is the online sale of these prepared meals, which are designed to offer a balance of taste and nutrition.

Typcal's product portfolio is centered around ready-to-eat meals that are 100% plant-based and free from gluten, lactose, and preservatives. These offerings aim to provide practical meal solutions for a growing demographic of health-conscious individuals, including those with dietary restrictions and flexitarians. The brand differentiates itself by emphasizing flavor and enjoyment, positioning its products not just as health food, but as enjoyable, everyday meal options. This approach allows them to cater to a broader audience beyond strict vegans, tapping into the mainstream desire for healthier lifestyles without sacrificing taste.

Keywords: plant-based meals, foodtech, direct-to-consumer, frozen food, ready-to-eat, healthy lifestyle, vegan products, food and beverage, e-commerce, gluten-free